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Elon Musk's social media platform, X, has initiated legal action against a group of advertisers, accusing them of unlawfully conspiring to boycott the platform. The lawsuit, filed in a Texas federal court on Tuesday, alleges that several high-profile brands, including CVS, Mars, and Unilever, have collectively withheld billions of dollars in advertising revenue.
The dispute arises from advertisers' concerns over changes Musk implemented after acquiring the platform, formerly known as Twitter, in 2022. According to the lawsuit, X claims that the Global Alliance for Responsible Media (GARM) played. . .
