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California Governor Gavin Newsom is turning his attention north of the border in a bid to reinvigorate tourism from Canada, launching a $5 million campaign aimed at restoring one of the state's most valuable international visitor markets. In a video posted to X, formerly Twitter, Newsom personally invites Canadians to “come back to California,” calling for a renewed partnership that he says strengthens cultural and economic ties between the state and Canada.
The initiative is part of Visit California’s annual international marketing efforts, with this year’s Canadian. . .
