Why Macy’s and Other Brands Are Moving into Strip Malls as Foot Traffic Soars

As traditional malls continue to struggle with declining foot traffic, strip malls are experiencing a resurgence, with brands like Macy’s making a strategic move into these smaller, more accessible shopping centers. According to the International Council of Shopping Centers (ICSC), U.S. adults make about 1.3 billion visits to shopping centers each month—approximately 62 trips per person annually—and strip malls are capturing a growing share of that activity.

CNBC: Why Macy’s And Other Brands Are Moving Into Strip Malls

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