Home Business Big Tech’s Billion-Dollar Playground: Study Exposes Social Media’s Profit from Kids

Big Tech’s Billion-Dollar Playground: Study Exposes Social Media’s Profit from Kids

by Sonia Park
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Big Tech's Billion-Dollar Playground: Study Exposes Social Media's Profit from Kids

The candy-colored world of social media hides a bitter truth: children and teens are not just users, they're highly profitable demographics. A new study from the Harvard T.H. Chan School of Public Health reveals a startling figure – social media companies raked in an estimated $11 billion in ad revenue from U.S. minors last year. This raises serious concerns about data practices, targeted advertising, and the overall impact on young minds.

The study paints a clear picture of exploitative targeting. YouTube topped the charts for preschoolers, earning $959 million from users aged 12 or younger. . .

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