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In a historic move that reflects changing consumer preferences, the iconic Campbell Soup Company announces plans to rebrand itself as The Campbell's Company. This significant change comes after 155 years of operation under its original name, signaling a strategic pivot to align with evolving market trends.
Mark Clouse, Campbell's President and CEO, explains the rationale behind the name change: "This subtle yet important change retains the company's iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company's. . .
