Costco Goes for Gold: Wholesale Giant Sees $100 Million Rush on One-Ounce Bars

It seems the appeal of a shiny, golden deal extends beyond bulk quantities of paper towels and Kirkland signature vodka. Costco, the beloved warehouse retailer, has revealed a surprising sales success: over $100 million worth of one-ounce gold bars sold online during its most recent quarter.

This golden surge isn't happening in the physical aisles, but rather on Costco's website. Since October, the company has been offering 24-karat South African gold bars, each weighing one ounce and priced at over $2,000 as of Friday. And apparently, shoppers can't get enough.

This isn't the. . .