Detroit Automakers Hit the Brakes on Super Bowl Ads

This year's Super Bowl will be missing a familiar roar: the engines of Detroit's Big Three automakers. For the first time in recent memory, Ford, General Motors, and Stellantis (formerly Fiat Chrysler Automobiles) will all be absent from the biggest advertising stage in the United States.

The main culprit behind this unprecedented absence appears to be the skyrocketing cost of Super Bowl ad space. A 30-second commercial during this year's game is reportedly fetching a staggering $7 million, up from $6.5 million last year. With economic uncertainty looming and the need to prioritize investments in. . .