Home Business General Motors Restructures Autonomous Vehicle Strategy, Cuts 50% of Cruise Workforce

General Motors Restructures Autonomous Vehicle Strategy, Cuts 50% of Cruise Workforce

by Sonia Park
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General Motors Restructures Autonomous Vehicle Strategy, Cuts 50% of Cruise Workforce

General Motors (GM) is implementing significant changes to its autonomous vehicle division, Cruise, resulting in a 50% reduction of its workforce. This decision follows GM's recent acquisition of full ownership of Cruise and a strategic shift away from the robotaxi market toward developing advanced driver-assistance systems for personal vehicles.

The layoffs, announced during an all-hands meeting at Cruise, primarily affect engineering positions. GM plans to integrate Cruise's technology and talent into its Super Cruise system, which currently offers hands-free driving on over 750,000 miles of North American roads across more than 20 GM models. . .

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