Home Business Instagram Launches ‘Edits’ Video Creation App Amid Rising Pressure on TikTok

Instagram Launches ‘Edits’ Video Creation App Amid Rising Pressure on TikTok

by Sonia Park
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Instagram Launches 'Edits' Video Creation App Amid Rising Pressure on TikTok

Instagram is officially rolling out its highly anticipated standalone video creation app, Edits, marking a significant expansion of the Meta-owned platform’s creative ecosystem. Designed to rival TikTok’s popular companion app, CapCut, Edits provides users with advanced tools to shoot, enhance, and customize video content directly from their mobile devices.

Edits debuts with a robust set of features aimed at short-form video creators, including background replacement, automatic captioning, green screen effects, split-screen editing, and audio syncing tools. The app is fully integrated with Instagram, allowing users to seamlessly upload their videos to Reels, Stories. . .

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