Home Business Instagram Tests Unskippable Ads: New Ad Breaks Feature Rolled Out

Instagram Tests Unskippable Ads: New Ad Breaks Feature Rolled Out

by Sonia Park
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Instagram Tests Unskippable Ads: New Ad Breaks Feature Rolled Out

Instagram is testing a new feature that introduces unskippable ads, a significant shift in the user experience on the platform. Recently rolled out, these "ad breaks" require users to watch an advertisement before they can continue browsing their feed. This new feature is part of Instagram's ongoing efforts to explore innovative ways to "drive value for advertisers," according to a spokesperson for Meta who spoke to TechCrunch.

https://youtu.be/C77cThAoBfk

Instagram is testing out a new feature - ads that can't be skipped. Matt Mattenson has more.

The introduction of. . .

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