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In a move that may impact millions of subscribers, Netflix is anticipated to implement another price hike in 2024, according to analysts at UBS Securities. This decision aligns with the streaming giant's ongoing efforts to stay competitive, invest in content, and maintain robust revenue growth in a rapidly evolving streaming landscape.
Netflix, a pioneer in the streaming industry, has been navigating a shifting landscape marked by intense competition, changing consumer preferences, and a need for substantial investments in content creation and technology. Price adjustments have become a recurring strategy for streaming services to sustain profitability and fund their expanding. . .
