“Oscar Mayer Dives Into Plant-Based Market with NotHotDogs and NotSausages

In a significant move toward expanding its product line to cater to the growing demand for plant-based alternatives, Oscar Mayer has announced the upcoming launch of plant-based hot dogs and sausages. Branded as NotHotDogs and NotSausages, these new additions aim to provide consumers with flavorful plant-based options, adding a green touch to the iconic brand known for its traditional meat products.

Oscar Mayer's foray into the plant-based market is a result of a joint venture between its parent company, Kraft Heinz, and TheNotCompany. Backed by none other than Jeff Bezos, TheNotCompany is a food-tech. . .