Home Business Toys “R” Us Debuts AI-Generated Advertisement

Toys “R” Us Debuts AI-Generated Advertisement

by Sonia Park
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Toys "R" Us Debuts AI-Generated Advertisement

Toys "R" Us is venturing into the world of artificial intelligence with the debut of a new advertisement created using OpenAI's text-to-video tool, Sora. The commercial, which portrays Toys "R" Us founder Charles Lazarus as a child dreaming up the iconic toy store brand, premiered at last week's Cannes Lions Festival in France.

https://youtu.be/KOBzY_LCuBM

This innovative advertisement is exclusively available on the Toys "R" Us website and showcases the brand's willingness to embrace cutting-edge technology to connect with a new generation of consumers. The AI. . .

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