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Warner Bros. Discovery has announced a significant shift in its streaming strategy for Max, its flagship platform. The company will no longer pursue plans to introduce a separate sports tier that would have required subscribers to pay an additional fee. Instead, live sports and news content will be integrated into the existing Standard and Premium subscription tiers at no extra cost.
This decision comes after the initial announcement in September 2023 of the B/R Sports Add-On, which was slated to launch as a $9.99 per month premium offering in March 2024. However, due to technical challenges and. . .
